Bristish Airways/American Express Avios - digital outdoor.
Digital outdoor units to promote the benefits of collecting Avios points for British Airways and American Express.
I was tasked with adding some dynamism to a series of shots taken on location to promote BA/Amex Avios points.
This was achieved through the technique of camera projection in C4d. The image elements are separated in photoshop and projected onto simple geometry in C4d. This allows us to perform simple 'camera moves' in 3d space.
One of the benefits of this technique is that images that have been signed off for print can then be repurposed for digital.
Selected Works
Kivu Design Showreel 2023Showreel
SleepHub promo film3D modelling, texturing & lighting, compositing, editing
British Airways E-Store refresh3D, tracking, compositing
Northern Ireland TB ‘Game of Weaves’editing, grading, motion gfx
Gates Foundation Decade of Healthmotion gfx, 3D
YouGov - Data representation animation3D modelling, texturing & lighting, compositing
Santa automata3D modelling, rigging, texturing & lighting
Amex Invitesmotion gfx, 3D, rigging
Under Construction App - Animated explainerillustration, rigging, motion gfx, editing
American Express Platinum Charge 'Travel'3D, rigging, motion gfx
Rimmel product demosrotoscoping (mocha), grading
BA Gatwick Shorthaul3D, motion gfx
Rimmel Volume Shakeediting, grading
Zendium 'peel'3D modelling, texturing, lighting, motion gfx, compositing
Character testcharacter design, rigging, animation, motion gfx
Toy plane3D modelling, texturing & lighting
Zendium 'infographic'3D, motion gfx
Rimmel 'Eyetrail' demoediting, motion gfx
Rimmel 'Wonderfully Real'3D modelling, texturing, lighting, motion gfx
Barbican 'blocks' 1/33D, tracking, compositing
BA New Orleansrotoscoping, motion gfx
Ogilvy in-house explainertracking, UI design, compositing
PG Tips 'energy drink'rotoscoping, clean-up, grading
Post Office 'lightspeed'motion gfx
Visit Britain 'Sugar Loaf'3D, motion gfx